A Curated Executive Journey into the Birthplace of Coffee
This exclusive 14-day experience is designed for coffee industry leaders, investors, roasters, and executives seeking firsthand insight into Ethiopia’s legendary coffee origins. The journey blends farm access, origin education, cultural immersion, and premium hospitality—offering strategic perspective and authentic connection across Ethiopia’s most important coffee regions.
Itinerary
Day 1 :
Arrival in Addis Ababa
- VIP airport reception and executive transfer
- Check-in at a premium hotel
- Welcome dinner and program briefing
- Introduction to Ethiopia's coffee heritage and market landscape
Overnight: Addis Ababa
Day 2 :
Addis Ababa | Coffee, History & Policy
- Visit to the Ethiopian Coffee & Tea Authority
- Meetings with exporters and industry stakeholders
- National Museum visit (Lucy & historical context)
- Evening coffee ceremony experience
Overnight: Addis Ababa
Day 3 :
Addis Ababa → Jimma (Western Highlands)
- Flight or scenic drive to Jimma
- Introduction to forest coffee ecosystems
- Visit to research stations and local cooperatives
Overnight: Jimma
Day 4 :
Jimma | Forest Coffee Origins
- Guided walk through wild forest coffee areas
- Discussions on sustainability, traceability, and biodiversity
- Engagement with smallholder farmers
Overnight: Jimma
Day 5 :
Jimma → Bonga (Kaffa Zone)
- Travel to Kaffa, the birthplace of Arabica coffee
- Farm visits and heritage coffee forests
- Cultural exchange with local communities
Overnight: Bonga
Day 6 :
Kaffa | Heritage & Conservation
- Farm-to-cup experience
- Conservation initiatives and organic practices
- Executive roundtable: future of forest coffee
Overnight: Bonga
Day 7 :
Bonga → Hawassa
- Transfer to the Rift Valley
- Relaxation by Lake Hawassa
- Informal networking dinner
Overnight: Hawassa
Day 8 :
Hawassa → Yirgacheffe
- Visit washing stations and drying beds
- Cupping sessions: washed vs natural profiles
- Discussions on quality control and processing innovation
Overnight: Yirgacheffe
Day 9 :
Yirgacheffe | Specialty Excellence
- Farm visits with top-tier producers
- Advanced cupping and grading sessions
- Insights into micro-lots and premium export models
Overnight: Yirgacheffe
Day 10 :
Yirgacheffe → Sidama
- Explore Sidama's diverse terroirs
- Cooperative leadership meetings
- Farm management and yield optimization discussions
Overnight: Sidama
Day 11 :
Sidama → Arba Minch
- Scenic drive through the Rift Valley
- Cultural visit and nature excursion
- Executive reflection session
Overnight: Arba Minch
Day 12 :
Arba Minch | Culture & Sustainability
- Visit to local communities and agroforestry projects
- Discussion on social impact and ethical sourcing
Overnight: Arba Minch
Day 13 :
Return to Addis Ababa
- Final business meetings and sourcing discussions
- Souvenir and specialty coffee shopping
- Farewell gala dinner
Overnight: Addis Ababa
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Day 14 :
Departure
- Executive airport transfer
- End of program
